Email Marketing
Email marketing offers numerous benefits for businesses looking to engage with their audience and drive results.
Why Email Marketing is So Effective
Email marketing is a highly effective digital marketing strategy that involves sending targeted emails to a group of recipients with the goal of achieving specific objectives. It has become an integral part of modern marketing campaigns for several compelling reasons.
First and foremost, email marketing offers exceptional reach and accessibility. With billions of email users worldwide, it provides businesses with a direct and efficient way to communicate with their audience. This wide reach is complemented by the fact that email is a preferred communication channel for many, allowing for the delivery of personalized messages directly to recipients’ inboxes.
Choosing the Best Email Software Solution
Selecting the right email marketing software solution is pivotal for businesses seeking to engage, nurture, and convert their audience effectively. Among the top contenders in this field are Mailster, MailChimp, ConvertKit and HubSpot, each offering unique features catering to varying needs.
We offer setup and support services for any of these 4 tools and have broken down the pros and cons of each software solution below. Our recommended choice would be Mailster because it is only a one time payment, is highly customisable and all of the subscriber data is owned by you not a third party service.
Mailster
Pros:
- One time payment
- Full data ownership
- User friendly interface
- Excellent segmentation
- Advanced analytics
- Drag n drop email builder
- A/B testing
- GPDR compliance
- Advanced automation
- Autoresponders
- Email campaigns
- WooCommerce integration
- ACF integration
- Many email delivery service integrations
- No account suspension
- No Mailster logo included in any emails
Cons:
- Limited support
- WordPress dependency
- Seperate delivery service
MailChimp
Pros:
- Free plan
- User friendly interface
- Templates and design tools
- Drag n drop email builder
- Built-in email delivery
- Segmentation
- A/B testing
- Analytics and reporting
- GPDR compliance
- Autoresponders
- Email campaigns
Cons:
- Price increases as email list grows
- Limited subscribers on free plan
- Affiliate marketing restrictions
- Possibility of account suspension
- Limited automation on free plan
- Limited analytics on free plan
- Limited segmentation on free plan
- MailChimp referral logo included in emails on free plan
ConvertKit
Pros:
- Free plan
- User friendly interface
- Robust automation
- Excellent segmentation
- Great customer support
- Customisable email templates
- A/B testing
- GPDR compliance
- Built-in email delivery
- Integration with many platforms
Cons:
- Recurring billing model
- No automation on free plan
- No advanced reporting on free plan
- Limited Ecommerce integration
- ConvertKit logo included in emails on free plan
HubSpot
Pros:
- Free plan offers essential CRM features
- User friendly interface
- Excellent contact management
- Sales automation
- Integrates with many platforms
- Built-in email delivery
- Email campaigns
- Great customer support
Cons:
- Limited automation on free plan
- Limited reporting on free plan
- HubSpot branding included on free plan
- No A/B testing on free plan
Email Marketing Benefits
Cost Effective
Email marketing is a cost-effective way to reach a wide audience.
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Unlike traditional advertising methods, email campaigns are relatively inexpensive to create and distribute, making it accessible to businesses of all sizes. This cost-efficiency allows for a high return on investment, as you can achieve substantial results with a modest budget.
Traditional direct mail campaigns involve significant expenses for printing and postage. With email marketing, all communication happens digitally, eliminating these costly elements entirely.
Also, as your subscriber list expands, the cost remains relatively stable. You don’t need to significantly increase your budget to accommodate more recipients, making it a scalable marketing strategy.
Highly Measurable
Email marketing is a highly measurable strategy that allows marketers to easily track statistics.
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Measurable results are a cornerstone of email marketing, providing marketers with valuable insights to gauge the effectiveness of their campaigns.
Marketers can track open rates, click-through rates, conversion rates, and more. This data enables businesses to refine their campaigns, optimise content, and improve overall performance over time.
A/B tests (split testing) on different elements of emails, such as subject lines, content, and call-to-action buttons. By comparing the performance of these elements, you can identify what resonates most with your audience and continuously improve your email marketing strategy.
High ROI
Email marketing often boasts a high return on investment compared to other marketing channels.
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High ROI (Return on Investment) is a standout advantage of email marketing due to its ability to deliver impressive results relative to the minimal costs involved. By reaching a targeted audience, nurturing leads, and driving conversions, email campaigns often yield substantial returns.
In summary, the cost-effectiveness of email marketing is due to its minimal upfront investment, elimination of printing and postage costs, reduced labor requirements, precise targeting, ability to optimize campaigns, scalability, and potential for a high ROI. These factors make email marketing a budget-friendly and efficient marketing channel for businesses looking to reach and engage their audience.
Segmented Targeting
Another advantage of email marketing is its ability to target specific audiences.
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Email marketing allows businesses to segment their subscriber list based on demographics, behaviors, and preferences. This ensures that the right message reaches the right people, increasing the likelihood of conversion.
Segmented targeting allows you to send highly relevant content to each group of recipients. By tailoring your messages to their specific interests, behaviors, and needs, you are more likely to capture their attention and engage them. This increased relevance can lead to higher open rates and click-through rates.
When recipients receive emails that resonate with their preferences and needs, they are more likely to interact with your content. Segmented emails can include personalized recommendations, exclusive offers, or content that directly addresses the challenges or interests of a particular segment.
Segmented targeting also allows you to nurture existing customer relationships more effectively. You can create segments for loyal customers and provide them with special rewards or offers to encourage repeat business. This fosters customer loyalty and reduces churn rates.
Personalised Communication
Email marketing also fosters direct and personalised communication with customers.
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Addressing recipients by their names and tailoring content to their interests, businesses can build strong customer relationships and boost brand loyalty.
Personalisation also ensures that the content of your emails is highly relevant to each recipient. When people receive emails that address their specific interests or needs, they are more likely to engage with the content and take desired actions, such as making a purchase or clicking on a link.
Direct and Timely
Emails land directly in a recipient’s inbox, making it a direct and immediate form of communication.
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Email marketing’s direct and timely nature is a key advantage for businesses. When you send an email campaign, your message lands directly in the recipient’s inbox, ensuring it has a high chance of being seen. This directness eliminates the uncertainties associated with other marketing channels, such as whether a billboard will be noticed or a social media post will appear in a user’s feed.
Moreover, email marketing allows for timely communication. Marketers can schedule emails to be sent at specific dates and times, making it ideal for promotions, announcements, and event invitations that need to reach recipients promptly. This capability ensures that your marketing messages are delivered precisely when they are most relevant and effective, enhancing the overall impact of your campaigns.
Email Marketing Packages
Excellent starter packages for businesses running WordPress websites that don’t currently have any email marketing solution.
If your business requires a more bespoke email marketing solution then choose Custom.
Mailster
Mailster email marketing setup for 1 website.
- 2 Custom Signup Forms
Signup forms are required
to capture name and email
addresses. - 1 Branded Email Template
A branded email template
can be reused for either
static or dynamic content. - Up to 10 Segmented Lists
Segmenting subscribers
helps ensure the right
message reaches the right
people. - 1 Lead Magnet
A lead magnet is a free
offer in exchange for
a name and email. - 1 Landing Page
A landing page is a
dedicated page for
capturing name and
email on a specific
topic or niche. - 1 Email Campaign
The one email campaign
will contain up to 5 emails
as part of a welcome sequence. - Integration with SendGrid
SendGrid is a dedicated
email delivery service
and offers 100 sent per
day on the free plan. - Training and Handover
Training will be
conducted in a Zoom
call and the session
will be recorded.
MailChimp
MailChimp email marketing setup for 1 website.
- 2 Custom Signup Forms
Signup forms are required
to capture name and email
addresses. - 1 Branded Email Template
A branded email template
can be reused for either
static or dynamic content. - Up to 10 Segments
Segmenting subscribers
helps ensure the right
message reaches the right
people. - 1 Lead Magnet
A lead magnet is a free
offer in exchange for
a name and email. - 1 Landing Page
A landing page is a
dedicated page for
capturing name and
email on a specific
topic or niche. - 1 Email Campaign
The one email campaign
will contain up to 5 emails
as part of a welcome sequence. - Training and Handover
Training will be
conducted in a Zoom
call and the session
will be recorded.
Save $441
ConvertKit
ConvertKit email marketing setup for 1 website.
- 2 Custom Signup Forms
Signup forms are required
to capture name and email
addresses. - 1 Branded Email Template
A branded email template
can be reused for either
static or dynamic content. - Up to 10 Segments
Segmenting subscribers
helps ensure the right
message reaches the right
people. - 1 Lead Magnet
A lead magnet is a free
offer in exchange for
a name and email. - 1 Landing Page
A landing page is a
dedicated page for
capturing name and
email on a specific
topic or niche. - 1 Email Campaign
The one email campaign
will contain up to 5 emails
as part of a welcome sequence. - Training and Handover
Training will be
conducted in a Zoom
call and the session
will be recorded.
Save $441
HubSpot
HubSpot email marketing setup for 1 website.
- 2 Custom Signup Forms
Signup forms are required
to capture name and email
addresses. - 1 Branded Email Template
A branded email template
can be reused for either
static or dynamic content. - Up to 10 Segmented Lists
Segmenting subscribers
helps ensure the right
message reaches the right
people. - 1 Lead Magnet
A lead magnet is a free
offer in exchange for
a name and email. - 1 Landing Page
A landing page is a
dedicated page for
capturing name and
email on a specific
topic or niche. - 1 Email Campaign
The one email campaign
will contain up to 5 emails
as part of a welcome sequence. - Training and Handover
Training will be
conducted in a Zoom
call and the session
will be recorded.
Mailster
Mailster email marketing setup for 1 website.
- Chosen Number of Signup Forms
Signup forms are required
to capture name and email
addresses. - Chosen Number of Branded Email Templates
A branded email template
can be reused for either
static or dynamic content. - Chosen Number of Segmented Lists
Segmenting subscribers
helps ensure the right
message reaches the right
people. - Chosen Number of Lead Magnets
A lead magnet is a free
offer in exchange for
a name and email. - Chosen Number of Landing Pages
A landing page is a
dedicated page for
capturing name and
email on a specific
topic or niche. - Chosen Number of Email Campaigns
Each email campaign can
can contain multiple emails
as part of a workflow sequence. - Integration with SendGrid
SendGrid is a dedicated
email delivery service
and offers 100 sent per
day on the free plan. - Training and Handover
Training will be
conducted in a Zoom
call and the session
will be recorded.
MailChimp
MailChimp email marketing setup for 1 website.
- Chosen Number of Signup Forms
Signup forms are required
to capture name and email
addresses. - Chosen Number of Branded Email Templates
A branded email template
can be reused for either
static or dynamic content. - Chosen Number of Segments
Segmenting subscribers
helps ensure the right
message reaches the right
people. - Chosen Number of Lead Magnets
A lead magnet is a free
offer in exchange for
a name and email. - Chosen Number of Landing Pages
A landing page is a
dedicated page for
capturing name and
email on a specific
topic or niche. - Chosen Number of Email Campaigns
Each email campaign can
can contain multiple emails
as part of a workflow sequence. - Training and Handover
Training will be
conducted in a Zoom
call and the session
will be recorded.
ConvertKit
ConvertKit email marketing setup for 1 website.
- Chosen Number of Signup Forms
Signup forms are required
to capture name and email
addresses. - Chosen Number of Branded Email Templates
A branded email template
can be reused for either
static or dynamic content. - Chosen Number of Segments
Segmenting subscribers
helps ensure the right
message reaches the right
people. - Chosen Number of Lead Magnets
A lead magnet is a free
offer in exchange for
a name and email. - Chosen Number of Landing Pages
A landing page is a
dedicated page for
capturing name and
email on a specific
topic or niche. - Chosen Number of Email Campaigns
Each email campaign can
can contain multiple emails
as part of a workflow sequence. - Training and Handover
Training will be
conducted in a Zoom
call and the session
will be recorded.
HubSpot
HubSpot email marketing setup for 1 website.
- Chosen Number of Signup Forms
Signup forms are required
to capture name and email
addresses. - Chosen Number of Branded Email Templates
A branded email template
can be reused for either
static or dynamic content. - Chosen Number of Segmented Lists
Segmenting subscribers
helps ensure the right
message reaches the right
people. - Chosen Number of Lead Magnets
A lead magnet is a free
offer in exchange for
a name and email. - Chosen Number of Landing Pages
A landing page is a
dedicated page for
capturing name and
email on a specific
topic or niche. - Chosen Number of Email Campaigns
Each email campaign can
can contain multiple emails
as part of a workflow sequence. - Training and Handover
Training will be
conducted in a Zoom
call and the session
will be recorded.
Email Marketing Copywriting Quote
Do you have an existing email marketing solution in place but don’t want to write the email content?
Then leave it to us to take care of the email copywriting, scheduling and sending.
Click the CUSTOM EMAIL COPY QUOTE button below to receive an instant quote delivered to your inbox.
Email Marketing Setup Process
Our well-defined, email marketing setup process helps your business achieve a cost-effective, targeted solution.
Discovery
During this phase we gather a solid understanding of the company, its goals, target audience, requirements, site content and images.
We also discuss and determine the email software tool to be used, the subscriber segmentation criteria, types of autoresponders, campaigns and lead magnets.
Planning & Strategy
We use information gathered in the Discovery Phase to put together detailed, visual maps designed in Figma for the following workflows:
- Autoresponders
- Email double opt-in sign up
- Email campaigns
We also research any additional plugins or integrations that might be required.
Development/Build
During this phase, the email marketing system is built. Elements such as interactive subscription forms, automated email autoresponders and workflows should be implemented and made functional.
Testing
This phase is for testing every aspect of the email marketing process, ensuring all links plus any functionality such as subscription forms, email autoresponders and workflow sequences are working as expected.
Once testing has passed, sign off from the client is required before moving on to the next phase.
Delivery & Launch
Once final approval from the client has been provided, it is time for the email marketing project to go live. This phase will include the activation of any automated email autoresponders, campaigns and workflow sequences.
Training & Handover
This phase is for training the client(s) on how to use the new email marketing software via a zoom call. The session will be recorded and any questions will be answered. A link to the recording will be sent to the client for reference.
Get in Touch
Not sure which email marketing plan to choose? Need help ordering a email marketing plan?
We’re just an email away.
Mailster
Contact us today about our Mailster email marketing plan.
MailChimp
Contact us today about our MailChimp email marketing plan.
ConvertKit
Contact us today about our ConvertKit email marketing plan.
HubSpot
Contact us today about our HubSpot email marketing plan.
Technologies and partners we work with
